Nice to meet you!

Born in Catania, Italy, Loredana Licandro's unique heritage—with a Sicilian father and a Hungarian mother—instilled in her a profound ability to understand and integrate diverse cultures from an early age. This rich bicultural foundation shaped her academic journey, which began with International and Diplomatic Sciences at the University of Turin, followed by a Bachelor's Degree in Fashion and Textile Design, where her creativity truly flourished.

Throughout her career as a fashion designer, Loredana honed significant leadership and team coordination skills, frequently operating in international contexts, with a particular focus on China and the Mediterranean region. Her versatile professional background is further enriched by solid experience in sales and event management.

Since 2022, Loredana has contributed her expertise to Authentico Marketing as an Account Manager, handling international accounts, notably prominent US-based entities such as Brand USA.

When not working, Loredana cherishes moments with her family, immerses herself in cinema and literature, explores new places through travel, and enjoys dog walking. Her artistic spirit thrives in her studio, dedicated to embroidery and pottery.